Mastering Influencer Marketing for Sustainable Business Growth

Mastering Influencer Marketing for Sustainable Business Growth

This article delves into common misconceptions surrounding influencer marketing, emphasizing the importance of pre-planning through comparative case studies. It highlights the impact of budget on content quality and proposes strategies for continuous content output and secondary dissemination. The role of the TikTok platform is emphasized, along with key elements for building a sustainable influencer marketing system. This aims to help sellers achieve precise conversions and avoid ineffective advertising spend by focusing on strategic planning and long-term engagement.

12/30/2025 Logistics Industry Insights
Read More
Amazon Launches Video Builder Tool for Sellers

Amazon Launches Video Builder Tool for Sellers

Amazon Video Builder is a free video creation tool designed to help sellers easily create engaging video ads, effectively boosting traffic and conversion rates. It simplifies the video production process by offering a range of pre-designed, customizable templates. Even sellers without professional video editing experience can quickly create high-quality brand promotion videos. This tool empowers sellers to leverage video marketing without significant investment in resources or expertise, ultimately improving their product visibility and sales performance on Amazon.

12/30/2025 Logistics Industry Insights
Read More
WCO Upgrades Cargo System to Strengthen Trade Security

WCO Upgrades Cargo System to Strengthen Trade Security

The World Customs Organization (WCO) has released an upgraded version of its Cargo Targeting System (CTS) to enhance global trade security and facilitation. The new version features significant improvements in user interface, risk analysis capabilities, and data integration, and has been successfully deployed in several countries worldwide. This upgrade signifies the WCO's commitment to providing its members with more effective and sustainable cargo risk assessment and pre-shipment inspection capabilities to address increasingly complex global trade challenges.

12/30/2025 Customs Knowledge
Read More
Yunda Express Simplifies Shipping for Businesses

Yunda Express Simplifies Shipping for Businesses

This article provides a detailed guide to shipping with Yunda Express, covering the process and key considerations. It includes pre-shipment preparation, various shipping options, a step-by-step explanation of the shipping process, and value-added services. The aim is to help users easily and conveniently ship packages using Yunda Express and enjoy efficient logistics services. It focuses on making the process simpler and more accessible for all users looking to utilize Yunda's shipping solutions.

12/30/2025 Logistics Encyclopedia
Read More
South Koreas Incheon Expands Seamless Global Shipping Options

South Koreas Incheon Expands Seamless Global Shipping Options

This article provides a detailed guide to shopping and shipping from Incheon, South Korea. It covers the selection of international shipping methods (EMS, Airmail, Sea Mail), pre-shipping preparations (packaging, customs declaration, fee payment), and information about the Incheon International Airport Post Office. It also answers frequently asked questions about international shipping, helping readers easily ship their overseas purchases back home. This guide aims to simplify the process of bringing your Incheon shopping finds back to your home country.

12/30/2025 Logistics
Read More
Guide to Streamlining Customs Clearance at Chinas Yangshan Port

Guide to Streamlining Customs Clearance at Chinas Yangshan Port

This article provides an in-depth analysis of the consolidated customs clearance process at Yangshan Port, with a focus on the "Secondary Release" mechanism. It offers practical operational guidelines to help navigate special circumstances such as customs system downtime and missing EDI information. Furthermore, it provides professional advice on common issues like chemical classification and HS code inquiries, aiming to assist foreign trade enterprises in achieving efficient customs clearance. This guide helps streamline operations and avoid delays, ensuring smooth import/export processes through Yangshan Port.

08/21/2025 Customs Knowledge
Read More
Amazon FBA Logistics Guide Focuses on Uscanada Lastmile Delivery

Amazon FBA Logistics Guide Focuses on Uscanada Lastmile Delivery

This article provides a guide for Amazon US/Canada sellers on choosing the optimal last-mile delivery solutions. It analyzes the pros and cons, and suitable scenarios for four major methods: FedEx, Amazon LTL, Flexport LTL, and Flexport FCL. Cost estimations and operational guidelines are included to help sellers optimize logistics costs and improve operational efficiency. The guide aims to empower sellers with the knowledge to make informed decisions regarding their final delivery process, ultimately contributing to a more streamlined and cost-effective supply chain.

11/03/2025 Logistics Encyclopedia
Read More
Global Ecommerce Adapts to Small Parcel Shipping Limits

Global Ecommerce Adapts to Small Parcel Shipping Limits

International small packets do not have uniform size and weight restrictions, but the common standard is: ≤2kg, sum of length, width, and height ≤90cm, and the longest side ≤60cm. Sellers need to pay attention to special circumstances and optimize packaging. While there isn't a single global rule, these guidelines are widely accepted. It's crucial for sellers to verify specific requirements of the destination country and carrier to avoid issues during shipment and ensure successful delivery. Proper packaging is also essential to protect the contents during transit.

11/03/2025 Logistics Encyclopedia
Read More
Amazon Sellers Can Safely Update Brand Names

Amazon Sellers Can Safely Update Brand Names

This article provides Amazon sellers with a detailed guide on modifying their brand name. It emphasizes submitting applications through official Amazon Brand Registry channels and preparing sufficient supporting documentation. The guide aims to ensure compliant and secure brand name changes, mitigating the risk of listing damage. It covers the necessary steps and best practices for a smooth and successful brand name update while adhering to Amazon's policies and guidelines. By following this advice, sellers can minimize potential disruptions and maintain a healthy presence on the Amazon marketplace.

12/29/2025 Customs Knowledge
Read More